jammmedia staff spotlight - this time it's Lucy ...

1. Describe your design style?

Lots of white space, big imagery, massive typography, lots of creative touches.
I find it easy to adapt to each project, so my style is always changing. I don't get much time to design these days as I am mostly developing, but I LOVE getting into Photoshop when I can.

2. What is your fave tool or equipment?

I love my iPhone camera, it's not an amazing camera at all but I like to take photos all the time, to capture my surroundings and things that inspire me.

3. Describe your fave space to work?

Depends on what project I am working on. I love to work on my own, with my earphones blasting when I am coding, doesn't matter what is around me. But when I am designing, I like to be surrounded by books and magazines and my sketchbooks to get my brain thinking in that way.

4. What is your favourite place to gain inspiration?

I love bookshops and stationery shops, cafe's and streets. I like to wander around and see things.

5. Career defining moment so far

Setting up jammmedia, it's been hard work, but it is very much worth the effort!

6. Fantasy comission?

I would love to be involved in a project where I can design a space for a fashion brand, whether it be a shop or boutique or a catwalk show. I really really love the buzz, but not the pretention of fashion which is why I stayed on the graphics side of it.

7. Best creative facility near to where you live?

That would be nowhere! Reading seems to be a bit of a non creative town and I do wish there was more to offer in the way of museums/galleries/shows etc. I tend to get inspired by the space immediately round me, so doesn't matter too much. When I can spare the time, I like to go to London to the markets and galleries as this really gets my creative juices flowing!!

8. How do you keep up with the design industry?

I subscribe to Design Week, Grafik and Creative Review. I read these like bibles and carry them around with me all the time. I use lots of blogs and subscribe to lots of bits and bobs so am pretty up to date. In this job you cannot afford to walk around with your eyes shut otherwise you will get out of touch so quickly. You have to live and breath web design and development to do well.

9. Favourite online publication

Smashing Magazine is a good allrounder, and has some really useful posts.

10. Favourite book (design or something else)
My current favourite book is Studio Culture which I have only read the intro of as I haven't had time to sit and read it yet!

11. Your goals for 2010?
Read more, play more, make more, draw more.

Ciao for now. Lucy